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You need a hard-working website, and content to keep it thriving. But running your business (or wearing all your marketing hats) hasn’t left time to keep the blog going, let alone develop a complete content strategy. Content isn’t about churning out stories and casting them into the internet hoping to catch whales. You need a strategy, a consistent presence and a way to measure results. Writers aren’t always passionate about strategy. But I spent a decade in advertising and marketing agencies, developing strategic marketing plans for major corporations. So whenever I write copy, there is always a plan to drive results we can measure. Interested in my ideas on where a content strategy could take your business? Contact me now.

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compelling copywriting

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CCHMC_CinEnq_FullPg_062115

Newspaper

Cincinnati Children's Hospital
Agency: Landor

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CCHMC_NKYH_062715_CINTI

Newspaper

Cincinnati Children's Hospital
Agency: Landor

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LibertyCampus_Expansion-01[2]

Billboard and transit

Cincinnati Children's Hospital
Agency: Landor

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CC_752x208_Norton_DG_Liberty_Ortho

Billboard and transit

Cincinnati Children's Hospital
Agency: Landor

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LCC_CHM_R01_Entry-03 copy

Chocomilk

Internal creative contest
Agency: Landor

 

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Screen Shot 2015-08-07 at 2.53.59 PM

Consumer: newspaper ad

Cincinnati Children's Hospital
Agency: Landor

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consumer-postcard

Consumer post card & magnet

Cincinnati Children's Hospital
Agency: Landor

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Types-of-Stainless-Steel

Business to business

Whitepaper/Cheat Sheet
Guide to Stainless Steel

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Great American Insurance

Great American Annuities

print ad, trade publication
Great American Annuities
Agency: Landor