You need a hard-working website, and content to keep it thriving. But running your business (or wearing all your marketing hats) hasn’t left time to keep the blog going, let alone develop a complete content strategy. Content isn’t about churning out stories and casting them into the internet hoping to catch whales. You need a strategy, a consistent presence and a way to measure results. Writers aren’t always passionate about strategy. But I spent a decade in advertising and marketing agencies, developing strategic marketing plans for major corporations. So whenever I write copy, there is always a plan to drive results we can measure. Interested in my ideas on where a content strategy could take your business? Contact me now.